Sophia Pathways: Mileston 2 The Art and Science of Marketing 100%

Discipline: Business Studies

Type of Paper: Question-Answer

Academic Level: Undergrad. (yrs 1-2)

Paper Format: APA

Pages: 1 Words: 1000


A clothing manufacturer uses various fabrics, threads and buttons to produce men's shirts to sell to consumers.

Which item within the scenario is NOT considered to be an industrial good?


How is green marketing different from green washing?


Which of the following is a problem a company may face when integrating technology into its marketing strategies?


A garden supply company advertised that a specific brand of fertilizer was on sale for a limited time.

Which of the following is likely to be the reason the price was lowered?


A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on a few key devices and aggressively promoted these specific products.

The product is in which phase of the product life cycle?


Which of the following is NOT a characteristic of marketing services?


Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process?


A software company developed a new virus protection software named LockDown. The box containing the CD displayed the company name and a small blue badge, as well as information about the product installation.

Which of the following would be considered the logo in this scenario?


Which of the following exemplifies pull marketing?


When an environmental group accused a local energy company of illegally dumping waste in a river, the company spokesperson released a statement that defended the energy company's actions by denying that they had any responsibility to keep the river clean.

Which social responsibility stance below did the energy company take?


A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The cream contained just enough of the ingredient to list it on the package, but it was not enough to make the product effective.

Which of the following does this scenario illustrate?


Which of the following is true about a market segmentation?


Which of the following is NOT considered a convenience good?


Select the item below that is a characteristic of holistic marketing.


Which of the following is true about promotion?


Which of the following parts of a product's distribution channel interacts with consumers?


A company legally protected its name, logo and symbols to ensure none of these elements could be copied.

Which of the following does this scenario describe?


Which of the following is an example of marketing?


Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work? 


If a new restaurant owner determines that she does not have sufficient funds to open a new location, where does this determination belong in her SWOT analysis?


In which of the following ways does a company market a product differently when it considers more of a consumer-focused marketing mix?


If a company expands a product line with product variations and increases promotion to focus on product differentiation, it is most likely in the __________ phase of the product life cycle.


A company created its own social media space called The Lounge, which included an interactive website with contests and forums for customers to talk about their own experiences with the company's products. 

Which of the following does this scenario illustrate?