After reading the article Adding Value in Nikes Production Line and watching the video Behind Nike Flyprint and Zoom Series

After reading the article “Adding Value in Nike’s Production Line” and watching the video Behind Nike Flyprint and Zoom Series – Next Level Innovation, research your favorite brand of shoes (Nike, Adidas, Reebok, Puma, New Balance, etc) and answer the following questions: Has the company experienced decreased or increased cost attributed to computerization? Were the variable costs increased or decreased? Were fixed costs increased or decreased?

 

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